Hup United: Part Gang; Part Squad; A Lifestyle. In 2003, Hup United was born in Somerville, MA. The idea was CROSS and CULTURE. Simple. Hup is the anti-team comprised of Privateers, One-off's, and Stragglers. Over time, our kit would grow to represent our love for all things Belgian. During a race in 2005 in the deep, dank woods of VT, a group of Hup riders were rolling on the course, and a spectator turned to his friend and said, "Damn there are a ton of F'ing Belgians here today." This was a big step forward for Hup; this was essential. At the beginning of 2007, Hup is kitted in the NW, New E, MI, GA, TN, PA, the entire state of Canada, both CA's, IL, WI, MN and CO. You will see us up in the park; you will see us at the races. Your significant other will roll down the car window and tell us "Baby Blue, uh huh." Your local hood rat will tell us our "kicks is dope".
You will find us. But until then, "One Hup Finds Another."